Whether you are one of the best tech startups or a small business, your website is a key element to your business and is the foundation for your digital footprint. Here are the six must-haves your business website should have, and why they are so important.

1. Modern, Responsive and Mobile Friendly design

The attention span of site visitors is extremely short, so ensuring quick load times is more important than ever. Creating a clean and simple design that’s easy to navigate and provide customers the answers they need will produce more leads for your business.

Secondly, make sure your site works just as well on mobile as desktop, since more people than ever are browsing, researching, shopping, and engaging with brands on their phones.

Last but not the least, there is no room for pixelated, low-grade imagery in today’s digital space. Cannot afford a professional shoot? Any of the dozen or so free stock image sites.

2. Reviews and Testimonials

Reputation management is EVERYTHING in this day and age. People want to hear from other real people about their experiences with your business. Having a large number of positive reviews signals to potential customers that your offerings are good and encourages more leads.

3. Email and Social Media Integration

Make it easy for visitors to sign up on your website so they can stay up to date on the latest news about ongoing deals and promotions. Perhaps a community newsletter updating you on events in your area.

Linking to your social media accounts on your website is another great way of gaining exposure for your brand and encouraging customer interaction.

4. Call to Action

Whatever the goal of your website, be sure you make it obvious to your users. If you sell products, encourage users to shop and check out. If you offer services, ensure users can browse your offerings and contact you when they’re ready to engage. Non-profits might be seeking donations or volunteers. Even a strictly informational site will want to streamline the information and make it easy to find. Define your goals, then use callouts, images, succinct copy, buttons, etc. to drive users to take your desired action.

5. Contact Information

This one should be obvious. Making sure your phone, address and email information is accurate and functioning properly is crucial to building trust with your business and making a great first impression.

6. Privacy Policy

It’s important to keep up with the trends and make sure your site is compliant with the privacy laws governing your area of operations. A good starting point is to get a privacy policy on your website. Make sure to use clear language and outline all the ways in which you use and store your customers’ information. Most important of all, make sure it is clearly visible and accessible from any page on your website.


Following the footprints of best tech startups considering AI artificial intelligence is what you should do. It will help you get the most out of your website, so if you are lacking behind on some of these then now you know which things to improve.


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